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It appears that Madison Square Garden, both the company and the arena, is preparing to enter the sports betting space, whenever it becomes legal in New York. That change is expected to come some time in 2019.
The company recently filed "MSG" as a trademark in the “downloadable mobile applications for sports wagering, for organizing, arranging, conducting, and participating in sports wagering tournaments, for providing information related to sports betting…,” according to The Action Network. It was filed with the intent to use MSG for “interactive peer-to-peer gambling competitions and tournaments.”
When asked to comment, an MSG spokesperson said: “We have said we’re very interested in the opportunities legalized sports gaming could bring and recognize that we have a brand, in MSG, that is recognizable around the world for its connection to iconic sports.”
This is a growing trend throughout the sports world with a number of stadiums and teams making deals, trademarking things within the sports betting space and even building pseudo sportsbook-type areas within the stadiums. MSG is simply getting ahead of the curve, given New York is one of the next states expected to legalize sports betting.
While the full details of their plans are not yet known, with the two most valuable franchises in their respective sports playing in the arena, you can expect them to do it as big as anyone.
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David Kaestle is not a FanDuel employee. In addition to providing DFS gameplay advice, David also participates in DFS contests on FanDuel using his personal account, username davekaestle. While the strategies and player selections recommended in his articles are his personal views, he may deploy different strategies and player selections when entering contests with his personal account. The views expressed in their articles are the author's alone and do not necessarily reflect the views of FanDuel.